by jwillard | Dec 8, 2025 | Blog, Thought Leadership & Big Ideas
The holidays bring a mix of celebration, deadlines, and nonstop logistics. People travel more, sleep less, and eat differently, which affects how they feel and how they shop. For retailers, CPGs, and Food as Medicine partners, these shifts create both challenges and...
by jwillard | Dec 5, 2025 | Blog, Consumer Packaged Goods (CPGs) & Brands
A Bold Idea That Started in 2001 In 2001, entrepreneur Murad Al-Katib had a bold idea. He believed that locally grown pulses such as lentils, peas, chickpeas, and beans could be processed at their origin using modern technology. This approach would increase their...
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