Register Now
Join the most influential conference of the year
Super Early Bird rates end soon, secure your spot before prices increase.
Price increases on January 20th, 2026.
Coming with your team? Group registration offers tiered discounts for teams of three or more.
What Journey is Right for You?
Silver Pass — The Essential Experience
Perfect for attendees who want full access to the core Nourishing Change experience.
- Main Conference Access: Two days of high-impact keynotes, panels, and breakouts shaping the future of food, health, and retail.
- Networking Experiences: Curated meetups, receptions, and opportunities to build meaningful connections.
- All-Inclusive Meals: Breakfasts, lunches, and refreshments throughout the day
- Sessions On-Demand: Rewatch your favorite sessions or catch anything you missed, available for a limited time after the conference.
Gold Pass — The Full Journey
Go deeper with extended programming and richer networking. Gold gives you the time and space to explore ideas before the main event even begins.
Includes everything in Silver, plus:
- Pre-Conference Programming: Intimate, focused conversations and sessions that set the stage for a high-value conference experience.
- Enhanced Networking: Smaller group formats and curated introductions to elevate every connection.
Platinum Pass — The Insider Access
Designed for executives, innovators, and investors seeking premium access and never-before-offered benchmarking opportunities.
Includes everything in Gold, plus:
- Flagship Hy-Vee Store Site Tour: A behind-the-scenes visit to Hy-Vee’s flagship store, an exclusive benchmarking experience not available to the public. See innovation, retail health integration, and next-generation consumer experience in action.
Additional Ways to Attend
Government
PASS
Government professionals play an essential role in shaping the future of health, nutrition, and policy. A limited number of reduced passes are available for qualified government employees. Eligibility must be verified using a valid government or military issued email address.
Bring Your Team
Save Up to 25%
Bring your team to dive into focused track sessions, expand learning and extend your reach through meaningful connections.
Discounts available:
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10% off for groups of 3–4
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15% off for groups of 5–7
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25% off for groups of 8+
Media
FREE
Credentialed members of the media and trade press covering the event may be eligible for complimentary registration. Applications are reviewed to ensure alignment with editorial focus and conference coverage.