
Julie Greene, MPH
Director, Guiding Stars
Guiding Stars Licensing Company, LLC, a wholly owned subsidiary of Ahold Delhaize USA
With over 20 years in food retailing, 10 years in marketing, and an MPH, Julie brings a unique perspective to promoting healthier eating. In 2006, she led the launch of the world’s first storewide nutrition guidance program, Guiding Stars at Hannaford Supermarkets. In various roles at Ahold Delhaize, she oversaw this pragmatic, science-based system as it evolved from a simple shelf tag guide to a trusted standard for Food-as-Medicine nutrition incentives and ESG target setting, contributing to Ahold Delhaize’s AAA Rating in MSCI, a prominent benchmark in the sustainable financing world. Julie and her colleagues collaborate with academic researchers engaged in studies that examine use cases with Guiding Stars data to shift consumer behavior to purchasing more nutritious products resulting in numerous studies published in peer reviewed journals. Her team is committed to finding strategies to make it easier for consumers, manufacturers and retailers to identify, select and prepare nourishing products.