Emerging Brands
About
How We're Nurturing the Next Wave of Leaders
Brand Awareness
Innovation Spotlight
Product Distribution in Stores
Meet Our 2025 Emerging Brands
Become an Emerging Brand
Seize the Opportunity
Let Your Brand Be Seen
A Brand qualifies for the exclusive Emerging Brands opportunity if it is not yet selling in or has minimal distribution (two or fewer divisions) within the Kroger Co. family of stores. Join us at the Nourishing Change Conference Product Pavilion, where you can explore and sample these new offerings. Applications for 2025 Emerging Brand contest have closed but please contact [email protected] to learn more about future opportunities.
Brand Awareness
If selected, your brand will have a kiosk in the Product Pavilion. Brands will have the opportunity to sample during the three-day conference to attendees. This is a great opportunity for additional brand awareness within the community, Kroger leadership, merchandising and Kroger Health associates, as well as other retailers and industry leaders.
Innovation Spotlight
This is your chance to showcase your emerging brand and engage industry leaders. Throughout the conference, attendees will cast their votes for the most innovative brands. The top three winners will take center stage to present their product, share their story, and inspire the audience on the main stage.
Product Distribution in Stores
The top three winners will be selected for distribution in up to 500 stores. A follow-up meeting will be set with the Kroger decision makers post conference to determine the exact store count/timeline.