Alex Trott

Alex Trott

Director Insights, 84.51
Alex Trott is a key thought leader and spokesperson for 84.51°, charged with communicating about Kroger shoppers, customer trends and the overall data and insights industry. For three years, she and her team have supported the agency’s CPG clients to ensure they are getting the most value and insights out of its data and products. She also works to provide holistic knowledge and expertise across data and connecting CPG clients’ strategies with retailer strategy.

She joined 84.51° in 2015 as a Kroger merchandising lead consultant, where she created and led the multi-disciplinary, customer-focused strategy for the natural foods department at Kroger, prior to it being in-house. In this role, she spearheaded the creation of the Natural Foods Summit, an innovation event that promoted discussion about natural food trends and allowed emerging brands to showcase their products directly to Kroger. The initiative has helped Kroger become a leader in the natural and organic space.

Trott speaks at industry events/conferences and held supplier forums at Natural Products Expo West for five years with more than 500 supplier attendees to facilitate discussions about how CPGs can successfully work with Kroger and incorporate data into their businesses — and she became an expert voice on the natural food shopper. She has also been featured in industry publications, including Fortune, Food Navigator, Grocery Dive, Food Business News and The Food Institute podcast. Alex is the latest recipient of the Path to Purchase’s 2024 Women of Excellence Award in the category of Industry Impact.