Greg Baker
CEO, AffirmedRX
As CEO of AffirmedRx, Greg leads the company’s mission to deliver better health outcomes, predictable costs, and partnerships that empower employers to take control of their pharmacy benefits. With decades of experience as a pharmacist, businessman, and entrepreneur, Greg is redefining the role of a pharmacy benefit manager (PBM) by focusing on three core areas: Cost Transparency, Data Control, and Patient Health Improvement. He is driven by a commitment to creating a clinically-focused PBM that prioritizes patient care over profits.